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Celebrate the flavors of our region,

where each bite and sip tells a story of tradition and passion. Buy food and beverages grown in Virginia's Piedmont to support family farms, support community, and taste the quality.  


Artisans and agriculture meet to create an unforgettable experience tucked along the roads, byways, and foothills of Virginia's Northern Piedmont. From award winning wineries and art galleries to corn mazes and truffle hunting, there is an adventure for everyone waiting around the bend.

“I like knowing my farmer and how they produced the food... Real food from real people who care just as much about its quality as I do.”

Madison County Resident

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The Gilley Family Heavens Hollow Farm

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