Purely Piedmont's Roots
Crafting a local food brand for Virginia's Northern Piedmont
In early 2017, the Rappahannock-Rapidan Regional Commission conducted a branding study to develop a local foods brand name and logo for the region. Following stakeholder interviews, a consumer survey and public input sessions, the Region’s Food Policy Council selected “Purely Piedmont.”
Feedback indicated that consumers strongly value knowing where their food comes from, with 75% of survey respondents stating it would make them much more likely to buy local food. The chosen name is intended to provide that knowledge and evoke the fresh and wholesome qualities consumers associate with the region’s locally-grown food.
Visit the Rappahannock-Rapidan Regional Commission's food system webpage for additional information about the Rappahannock-Rapidan's Food Policy Council's activities, and the regional food system plan that started it all.